Trade Marketing

SHS Sales & Marketing provides trade marketing activity support in a variety of areas
These areas are:
  • Developing promotional strategies
  • Performance and ROI analysis
  • Co-ordinating product launches
  • Market intelligence/customer insight – AC Nielsen, Scantrack, Dunhumby
  • Managing promotional expenditure
  • PR support and trade press liaison
  • Trade show activation at key industry events
  • Buying media space
  • Managing third party agencies
The marketing team can deliver specific category management programmes around range, space, promotional and price projects for specific brand owner briefs.  The marketing team also has expertise in planning and supporting specific NPD launches from initial concept to launch.