Sugar Puffs

Owned by Honey Monster Foods, part of Big Bear Ltd, Sugar Puffs are a popular range of wheat coated cereal products. 
First created UK in 1954 Sugar Puffs are a well established brand in the breakfast cereal market.  The popular Honey Monster character has long been associated with the brand and continues to be the communications tool used to promote Sugar Puffs.

Visit Honey Monster Foods online

Big Bear acquired Sugar Puffs in 2006 and have since brought the iconic Honey Monster back onto our TV screens.