WKD is a fun and vibrant alcoholic drink targeted at 18-21-year-olds. Our portfolio of products includes our 4% ABV core range; the iconic WKD Blue as well as WKD Pink and WKD Berry Blast.
Bringing the bar to you. Classic cocktails with a WKD twist, ready-made for sharing! Simply pour over ice and enjoy. Available in two flavours; WKD Blue Lagoon and WKD Tropical Sunrise (5.5% ABV).
With a product to suit every occasion, we help our consumers share the best of times with the best of mates whatever the occasion.
WKD is available in 275ml, 700ml and multi-packs.
WKD X is a sparkling vodka-based beverage, blending mixed fruit flavours with caffeine, taurine, and guarana. Available in two flavours Blue and Gold (7% ABV) they offer a great taste with something X-tra!
SHS Sales & Marketing Ireland are responsible for the sales and distribution of WKD in the mults and convenience sectors.
SHS have embraced the category approach expected by the Multiple Grocers and have worked well with our Insight teams to deliver engaging category as well as brand plans. For our alcohol brands the Off Trade is of great importance and SHS cover all the relevant segments and fascia’s of the managed operators working with our Marketing team to activate the brands at point of purchase.
Brendan Loughran, Head of Business Unit Ireland, SHS Drinks