T: ROI 00353 (1) 4016200    NI 028 9073 1777 E: info@shs-sales.ie

Where Great Brands Grow


Kavli, the organisation behind the Primula brand, has a long history and a strong ethical heritage which underpins the wholesome values and family traditions of the Primula brand.

From its famous cheese tubes, to savoury dips and spreads, the company has the perfect option for consumers to enjoy the delicious taste of Primula.

SHS Sales & Marketing coordinate the sales and distribution of the Primula brand for Kavli across the island of Ireland.

"The Primula portfolio of brands are recognised by consumers, with their visibility and profile within the foodsector having significantly benefited through working with SHS Sales and Marketing over many years. The team at SHS Sales and Marketing are responsible for sales and distribution across the island of Ireland, with their understanding of the category and their ability to impact brands at local store level being key pre-requisites to success.

"Boasting top tier listings across the Irish grocery trade, North and South, SHS Sales and Marketing have built solid brand presence and distribution over many years in working with the Kavli Organisation."

Mark Butel, Head of Sales, Primula