Princes has been one of the nation's favourite food and drink brands for generations. Products are used to create delicious meals, snacks and refreshments by millions of people every day.
Princes Foods own the Crisp 'n Dry cooking oil brand. Crisp 'n Dry is the number one vegetable oil brand by volume. Famous for the 'kitchen towel test', it’s cooking oil that leaves fried food crispy, not soggy.
Working with SHS Sales & Marketing since 1996 to distribute a wide range of brands within the food and drink sector in Northern Ireland, the team has evidenced how they can deliver brand growth within various channels.
"SHS Sales & Marketing are responsible for the distribution and promotion of the Princes brands in the multiple, convenience and wholesale categories, which has ensured that over the last 20 years we have provided retailers within the channel with greater access to our leading range of products. In 2011, we further strengthened our partnership with SHS Sales & Marketing through the purchase of Crosse & Blackwell catering products, Princes canned fruit and Batchelors canned soups and vegetables from Premier Foods which SHS Sales & Marketing are responsible for the sales & distribution of within Northern Ireland. This range extension further consolidated an already strong and proactive relationship in Northern Ireland."
Keith Warnock, National Account Manager, Princes Group