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Where Great Brands Grow


Tunnock's are well-known family bakers in Uddingston, Scotland. Their products have acquired something of a cult status, and are recognisable by the distinctive packaging all over the world. The company has continued to expand over the years and now employ over 750 people. Another extension to the factory has recently been completed to cope with the ever-increasing demand for Tunnock's Biscuits. Sir Boyd Tunnock CBE, the founder's grandson at 88 years young still plays a very active role in the business. The brands they produce include the famous Tunnock's Teacakes, Snowballs, Wafer Creams, Caramel Logs and Caramel Wafers.

How do you create ever-popular biscuit products? Well, start with excellent ingredients. Add layers of ownership by the same, caring family, then cover with a generous sprinkling of attention to detail and personal service. This winning formula was initiated by Thomas Tunnock in 1890, after he paid £80 for a shop in Uddingston. Under the guidance of Thomas (and later his son, Archie), Tunnock's operated only as bakers and purveyors of quality flour confectionery until the 1950s. This decade saw the emergence of four original speciality items: Caramel Wafers, Snowballs, Caramel Logs, Wafer Creams and Teacakes.

"Building on the success SHS Sales and Marketing have brought for the Tunnock’s brand in Northern Ireland over the last 25 years, we quickly realised that they have real expertise, knowledge and resource to further grow our distribution and sales within the multiple, convenience and independent channels. In 2016, the brand reported a 6.1% growth in sales and we are confident there is a real growth opportunity for the Tunnock’s brand in Northern Ireland. The team take a holistic approach, which covers not only resource but key market insights -consumer, shopper and trade."
Fergus Loudon, Operations Director, Thomas Tunnock Ltd