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Where Great Brands Grow

Deep Heat

Leading healthcare brand Mentholatum has been helping consumers manage muscular and joint pain for over 125 years.

SHS Sales & Marketing have been working with the UK's number one selling pain relief heat and freeze brand to drive distribution and grow sales across their key healthcare products in the multiple, convenience and cash and carry channels. The products are suitable for sprains, strains, muscle & joint pain and provide the benefits of pain relief combined with cold therapy.

Adding momentum to this market, The Mentholatum Company released its new Deep Heat Muscle Massage Roll-on Lotion last year. The drug-free, herbal formulation in a rollerball format targets sore muscles with a warm, massaging motion. The new product, hashtagged #rollonrelief is set to warm up the 'heat' category.

Heat therapy is an effective and popular way to ease muscular tension and tightness, as heat brings an increased blood supply to the muscle, along with oxygen and nutrients. When heat is combined with massage, it helps loosen those knots, relaxing the muscles and soft tissue, helping them to move and stretch more easily.

The industry experience which SHS Sales & Marketing brings ensures the brands continue to be successful and develop through these growing channels.

"Deep Heat is the market-leading heat therapy brand and we are thrilled to be working in partnership with SHS Sales and Marketing to continue to drive growth of this segment. The team at SHS Sales and Marketing understand the category and consumers and consistently help retailers ensure they are stocking the right range of products. SHS Sales and Marketing have contributed to significant sales growth across multiple channels."