Household cleaning and laundry products now account for a significant portion of sales across ICC & Pharmacy in Northern Ireland and ROI
Products from the Reckitt Benckiser portfolio including Airwick, Cillit Bang, Dettol, Finish and Vanish continue to meet the needs of shoppers. Increasingly consumers are demanding multi-functional products to make their life easier and trust Reckitt Benckiser's portfolio of leading brands to deliver a quality product and protect their homes against germs.
SHS Sales and Marketing have been working in partnership with Reckitt Benckiser across Northern Ireland from 2004 and ROI since 2016 to advise and guide convenience & Pharmacy retailers on the optimal range of household and cleaning product to stock in store to meet the needs of consumers and maximise profit opportunities. SHS Sales and Marketing have consistently delivered market leading contact strategies across the Convenience & Pharmacy sectors and consequently have contributed to significant sales growth within the channel.
SHS Sales and Marketing have delivered impressive results across the Reckitt Benckiser portfolio by giving focus to extending distribution on the core products. The SHS team have also supported the development and launch of new products through targeting activity and driving visibility which has resulted in delivering incremental business. These results have proved extremely valuable in providing insight and feedback which has been incorporated into joint strategic planning between the brand-owner and key accounts.