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Where Great Brands Grow


As a World leading brand within Cleaning Vileda is well-known for its innovation, high quality performance and durability. Vileda has a diverse product range in the household sector including Mops, Brushware, Cloths, Scourers and LaundryCare items. The brand also brings development to the market through understanding changing consumer needs.

Following the success SHS Sales and Marketing achieved for the Marigold brand through the independent and convenience channel in Ireland and Great Britain, brand owner Freudenberg Household Products awarded the company sales and distribution rights for the Vileda brand through the convenience and wholesale sectors  in Ireland.

“Building on the success SHS Sales and Marketing has brought for the Marigold brand in Ireland, we have entrusted the company with the remit for sales and distribution of the Vileda brand. There is a real growth opportunity for the Vileda brand across the island of Ireland. SHS Sales and Marketing have real expertise, knowledge and resource to further grow our distribution and sales within this channel. They take a holistic approach, which covers not only resource but key market insights; consumer, shopper and trade. We look forward to developing a successful partnership that drives our brand forward.”

Dean Richardson, Sales Director for Freudenberg Household Products UK / ROI