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Where Great Brands Grow


Shloer is trusted by all generations to provide an exciting alcohol alternative that is made to look, feel and taste special, allowing consumers to join in and share those celebratory moments.

As well as being vegan and gluten-friendly, and having no artificial colours, flavours or preservatives, Shloer is inclusive of all.

The range has expanded from its core Red Grape, White Grape and Rosé products into a fruit extension range containing, White Grape & Apple and White Grape & Elderflower. Finally, the crisp and lightly sparkling Pink Bubbly, which is perfect for any celebration, is receiving a complete packaging refresh, launching at the end of this year.

Shloer is an SHS Group-owned brand and the Group's Drinks Division is responsible for the brand management of the range. SHS Sales & Marketing has managed the sales and distribution of the brand in Ireland for over 10 years throughout all trading channels.

"We recognise that innovation and responsiveness to market trends are important in managing the evolution of any brand. Shloer has a loyal consumer base. We regularly seek the views of consumers and use their feedback and recommendations to shape new variants. It's important to cater for consumers' tastes, which is what we're doing and will continue to do. Shloer is looking forward to another fantastic year, following a hugely successful 2016. The brand reported 8% growth in volume. With its unique selling proposition, 'the sparkling juice drink for any occasion', Shloer is a must-have for that special occasion"

- Brendan Loughran, Head of Business Unit Ireland, SHS Drinks