At the core of our business is an extensive sales function combining unrivalled channel expertise, category knowledge and excellent relationships with buyers across grocery multiples, wholesalers and cash & carries, forecourts, foodservice outlets, independents and pharmacy. When you combine our sales skills with our category analysis, it makes for a powerful combination.
We achieve brand owner objectives through:
Often category innovation can be inspired by successes in other non-related categories and with our continual presence operating in a portfolio of categories covering alcohol, soft drinks, grocery, confectionery, healthcare and household, it's no wonder key buyers look to us to for advice, insight and guidance on category management and strategy - bringing a wealth of knowledge to buyers and brand owners with our cross-category expertise.
In addition we have expertise in developing and implementing outlet coverage plans both strategic and tactical within Retail, ICC, Wholesale and Multiples. Operating in this broad mix of channels and categories gives us an opportunity to really help brands grow to their full potential.